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match the Miles and Snow Typology categories to their descriptions. Prospector Strategy Defender Strategy C . v v Analyzer Strategy D . v v Reactor
match the Miles and Snow Typology categories to their descriptions.
Prospector Strategy
Defender Strategy
C Analyzer Strategy
D Reactor Strategy
A Concerned with stability and possibly even retrenchment. Firms using this strategy seek to hold onto current customers. They are concerned with internal efficiency and control which are used to produce reliable, highquality products for steady customers.
B Firms using this strategy try to maintain a stable business while innovating on the periphery. Some products are targeted at stable environments and current customers and others target potential new customers in dynamic environments in which growth is possible. The company using this strategy tries to balance efficiency in the production of current products with innovation in the new productmarket areas.
C Involves innovating, taking risks, seeking out new opportunities and growth. Suited for a dynamic, growing environment in which creativity is more important to success than efficiency.
D This is not really considered a strategy at all. Companies taking this approach respond to threats and opportunities in an ad hoc in the moment fashion. Though some companies have managed to be successful with this strategy, others have failed because of their lack of longterm or indepth strategic planning.
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