Match the proper situation on the left to the metric on the right

You are trying to determine how many web site visitors transition through to being customers

You notice that you have a lot of traffic and that they look at your products, but don't buy

$[$ Choose $]$ conversation rate customer lifetime value cart abandonment rate website traffic average value per transaction

You notice a large increase in your revenue but a small increase in purchasing customer:

You have invested in some promotion lately and want to see if it has helped increase visitors to your site.