Match the relationship management theory with its description.

Service plays an important role in the suppliercustomer relationship; this theory states that marketing can be defined as interactions, relationships, and networks.

Relationship history has an important impact on a buyer's choice in supplier. B$2$B relationships between buyers and suppliers are composed of activity links, actor bonds, and resource ties.

Firms need to meet the needs of six stakeholder markets: internal, referral, supplier$/$alliance$,$ influence,

Nordic

Guanxi

Industrial Marketing and Purchasing $($IMP$)$

Anglo$-$Australian

North American and recruitment.

Excellent business performance, inter$-$firm relationships, and trust drive the core tenants of this school of thought. Interpersonal interactions are driven by reciprocal obligations, status, and networking referrals.