Match the social media strategy with the appropriate section of the marketing plan. Examining the social media pages of competing student organizations to see what they are offering their members. Using social media to position your organization as a great place for students to interact with business leaders using social media to get a sales forecast for the marketing club's trip to an NBA game Using social media to get student feedback to help with any necessary contingency planning. Analyzing the current social media profile of the marketing club and determining if it is a strength or a weakness. Developing specific social media objectives, such as having 200 followers by the end of the first month of classes interacting with club members to see if enough members will buy t-shirts for the club to break even on a fundraiser. Using social media to distribute information as part of the implementation of the plan