Match the types of recruitment messages (in the left column) with the information they convey (in the right column). Drag and drop application. Branded message Branded message drop zone empty. Targeted message Targeted message drop zone empty. Realistic recruitment message Realistic recruitment message drop zone empty. Both positive and negative characteristics of a job and organization are described. An appealing description that emphasizes unique features of the organization is developed based on marketing principles. Advertising themes are designed to attract a specific set of potential employees