Match these terms related to managing sport brands with the most-correct statement.

- A. B. C. D. E. F. G. H. I. J.	Branding.
- A. B. C. D. E. F. G. H. I. J.	The BLIP model.
- A. B. C. D. E. F. G. H. I. J.	Brand equity.
- A. B. C. D. E. F. G. H. I. J.	Brand associations.
- A. B. C. D. E. F. G. H. I. J.	Leveraging Brand Equity.
- A. B. C. D. E. F. G. H. I. J.	Line extensions.
- A. B. C. D. E. F. G. H. I. J.	Brand extensions.
- A. B. C. D. E. F. G. H. I. J.	Licensing.
- A. B. C. D. E. F. G. H. I. J.	Measuring brand equity.
- A. B. C. D. E. F. G. H. I. J.	Re-branding.

A.	This describes how organizations use marketing research to assess the financial performance of a brand.
B.	This concept describes the process of building brands, protecting brands, measuring brand performance,& leveraging brands.
C.	This concept relates to everything fans think of that relates to a sports organization, including the team name and logo, & the players and coaches.
D.	This practice describes how organizations can create new versions of a product within the same product class.
E.	This practice is defined as the processes sport sorganizations use to create a name, logos, slogan, & colors for teams and events.
F.	This occurs when a brand grants another company the right to use itsbrand name, logos, colors, taglines, and mascots to produce new products.
G.	This practice relates to how sports organizations can build upon the popularity of a team to sell new products to fans.
H.	This describes how sports teams try to create a new identify for a team by changing the uniform or the name of the team.
I.	This concept describes the set of assets and liabilities linked to a brand, its name and symbol, that add to the a firm's products & services.
J.	This practice relates to how orgnizations can build on the strength of their brand to create new products in different product categories.