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MATCHING-Set 2: Match the following definitions with the correct element of the Integrated Communication Technology Adoption Model: 1) Technology Factors 2) System Factors 3)

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MATCHING-Set 2: Match the following definitions with the correct element of the Integrated Communication Technology Adoption Model: 1) Technology Factors 2) System Factors 3) Audience Factors 4) Use Factors 5) Adoption Factors a. Involves innovation attributes, social presence, media richness and technology fluidity b. Encompasses factors related to regulation/policy, technological culture, industry trends and market competition c. Involves such dimensions as innovative attributes, innovativeness need, self-efficacy, etc. d. Encompasses uses and gratifications, expectancy value theory and communication flow e. Encapsulates (non)adoption, discontinuance, likely adoption and reinvention. Short Answer a mainte Drinfl-

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