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Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies
Matheson Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information: a. New equipment would have to be acquired to produce the device. The equipment would cost $180,000 and have a six-year useful life. After six years, it would have a salvage value of about $18,000. b. Sales in units over the next six years are projected to be as follows: Year Sales in Units 1 9,000 2 14,000 3 16,000 4-6 18,000 c. Production and sales of the device would require working capital of $50,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the project's life. d. The devices would sell for $40 each; variable costs for production, administration, and sales would be $25 per unit e. Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $125,000 per year. (Depreciation is based on cost less salvage value.) f. To gain rapid entry into the market, the company would have to advertise heavily. The advertising costs would be: Year 1-2 3 4-6 Amount of Yearly Advertising $48,000 $59,000 $49,000 g. The company's required rate of return is 13%. $ Incremental contribution margin Incrememental fixed expenses Net cash inflow (outflow) Year 1 135,000 $ 146,000 $ (11,000) $ Year 2 210,000 $ 146,000 $ 64,000 $ Year 3 Year 4-6 240,000 $ 270,000 157,000 $ 147,000 83,000 $ 123,000 $ $ 3 5 6 N Now $(180,000) (50,000) $(11,000) $ 64,000 $83,000 $123,000 $123,000 Cost of equipment Working capital Yearly net cash flows Release of working capital Salvage value of equipment Total cash flows (a) Discount factor (13%) (b) Present value (a) (b) Net present value $(230,000) $(11,000) $64,000 $83,000 $123,000 $123,000 1.000 0.885 0.783 0.693 0.613 0.543 $(230,000) $ (9,735) $50,112 $57,519 $ 75,399 $ 66,789 $ 101,764 $123,000 50,000 18,000 $191,000 0.480 $ 91,680 b. DO THIS ONLY IF YOU ANSWERED YES on connect. If you answered no, skip this. If your answer to 2-b on CONNECT was yes, complete this requirement. It means your NPV was positive and Matheson should accept the device as a new product. Let's assume the company is concerned about its advertising budget and would like to decrease its advertising by 20% in years 1 and 2. A marketing study indicates that decreasing the advertising cost by 20% in the years 1 and 2 only, will decrease sales in the first, second and third year by 15%. (Remember that changing the projected sales will also change the COGS) Projected sales in years 4 through 6 as well as the cost assumptions would remain unchanged. What would the new Net Present Value be with these adjustments to advertising expense and sales? Should Matheson Electronics accept the device now? Show your work by include the Cash Flows for the appropriate years and the discount factors used in the table below. Now Y1 Y2 Y3 Y4 Y5 Y6 Cost of equipment Working capital Yearly net cash flow Release of working capital Salvage value of equipment Total cash flows (a) Discount Factor (b) Present Value (a)x(b) Net Present Value 2. Assuming instead of making any changes to Advertising, Matheson Electronics has decided to sign a 3-year, 4% note for 30% of the purchase price of the equipmentthe remainder of the price will be paid in cash and interest payments will be made annually with principal payment at the end of year 3. Update the calculation of NPV using this information. Hint: Include only the "cash needed for the cost of the equipment now. Include the interest payments in the yearly net cash flow amounts for the next 3 years and include the repayment of the principal amount at the end of year 3. Now Y1 Y2 Y3 Y4 Y5 Y6 Cost of equipment Working capital Yearly net cash flow Release of working capital Salvage value of equipment Repayment of Note Total cash flows (a) Discount Factor (b) Present Value (a)x(b) Net Present Value 3. Review your NPV's on connect with the NPVs calculated in 1 and 2 above. Your highest NPV will be considered your "base scenario". Consider this your base scenario through the remainder of the project. Use your cash flows from this "base scenario" and calculate the payback period for Matheson's new electronic device. Does using the payback period change the decision about pursuing the project
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