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Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing . Instructions Review readings from unit 1. Thoroughly read
Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.
Instructions
- Review readings from unit 1.
- Thoroughly read the case. It is recommended that you read 2-3 times.
- Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
- Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
- What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?
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Auditing Cases An Interactive Learning Approach
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
7th Edition
0134421825, 9780134421827
