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Mattel hired you as VP of product development to develop a line of toys using virtual reality. You hold a brainstorming session and identify 12
Mattel hired you as VP of product development to develop a line of toys using virtual reality. You hold a brainstorming session and identify 12 toy ideas, then narrow the list to two for financial analysis, prototype development, and market planning, before launching one. Unfortunately, it fails. The process you used is best described as
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ISE Entrepreneurship
Authors: Robert Hisrich, Michael Peters, Dean Shepherd
11th International Edition
1260565629, 1260565621, 1260564068, 1260564061, 9781260043730, 1260043738, 978-1260565621
