Mattel is planning to produce a new line of action figures that correspond to a soon-to-be-released movie. They know that sales of action figures will dramatically increase while the movie is in theaters and again when the DVD is released, but sales will likely diminish after a few months. When planning the pricing of their action figures, this short run on action figures is an example of what type of pricing factor?

A : demand

B : cost consideration

C : environment

D : pricing objectives