Matthew is a professional Violinist with the Toronto Symphony Orchestra. While he enjoys his post, he is looking to setup his own business teaching violin to individuals online (interactive video + blog posts) and running a website

Matthew would like to setup his business globally, as he plans to live in Poland while having clients all over the world

Your role is a consultant that will be providing Matthew with a marketing plan to help him achieve success through his business

Executive Summary (1)

Organizational Profile (0.5)

Sales & Marketing Objectives (1)

Situational Analysis (1)

Product & Service Offerings (1)

Market Analysis (2-3)

Customer Profiles (1-2)

Sales & Marketing Strategies (1-2)

Sales & Marketing Action Plan (1-2)

Budget (1-2)

Evaluation, Controls & Contingency plans (0.5)

MAX 16 Pages Every page over = penalty

Marks for creativity & realism