Maui Jim is a sunglass manufacturer brand and, while Maui Jim is certainly aware of their costs and includes them in pricing calculations, their pricing process focuses on the value created by their sunglasses for their customer segments and their customers' subsequent willingness to pay based on their perceived value of the sunglasses. Given the description of Maui Jim's approach to pricing, which of following is the term that best describes their approach? O cost-plus pricing O promotional pricing O cost-oriented pricing O penetration pricing O value-based pricing