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Maverick Marketing Inc. wants to implement a new advertising campaign that will require an initial cash outlay of $15,000. The annual profits expected as a
Maverick Marketing Inc. wants to implement a new advertising campaign that will require an initial cash outlay of $15,000. The annual profits expected as a result of the campaign are projected at $10,000 in Year 1 and $12,000 in Year 2. Should they proceed with the campaign if the required compound annual rate of return is 12%?
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