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Max sells books to Joe in exchange for compact discs ( CDs ) . The higher the persuasive ability of Max in comparison to Joe:
Max sells books to Joe in exchange for compact discs CDs The higher the persuasive ability of Max in comparison to Joe:
the greater the number of CDs he will get in exchange for one baok.
the greater the number of books Joe gets in exchange for a CD
the higher the price of a CD
the greater the utility Max will derive from the CDs
the greater the expectation of a future trade relationship between them.
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