Max's Burger - The Dollar Value of Ethics In July 2011, Nassar Group, a well-diversified conglomerate operating in Dubai, bought the rights to manage Max's Burgers' network of franchised outlets in Dubai. Max's Burgers is an emerging American fast-food chain with franchised outlets across the globe. The move was a personal project of Houssam Nassar, the Group's managing director and a businessman with an excellent reputation. Dubai's fast-food market is overwhelmed with franchised restaurants. Meat quality at Max's Burgers, however, was lower than the standards set by franchisors. This was all about to change, because Nassar did not intend to jeopardize his reputation and image. Accordingly, as the new operator of Max's Burgers outlets, he issued a directive instructing the warehouse manager to decline any frozen meat shipment that did not comply with the franchisor's set standards. A few weeks after Nassar Group took over the management of Max's Burgers, a frozen meat shipment was delivered to the Max's Burgers main warehouse. Upon measuring the temperature of the meat, the warehouse manager found that it was a few degrees outside acceptable limits. In terms of governmental regulations, a couple of degrees' differences in temperature would present no risk to customers' health; however, such a difference could have a minimal effect on the taste and texture of the meat. Prior to the change of management, and for many years before, the warehouse manager had had no second thoughts about accepting such a shipment: no food poisoning claim was ever filed against Max's Burgers, and taste inconsistencies never bothered anyone enough to complain. Further, the company supplying the meat to Max's Burgers was owned by a relative of the warehouse manager. With the new directive in place, however, the warehouse manager was unsure about his decision. Even though he knew that Nassar would have no way of finding out that the received meat was noncompliant, he wasn't sure about his decision this time around. Critically assess ethical considerations in making decisions in the case above, suggesting measures that can be taken to prevent ethical risks. To include references