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May I have a detailed explanation please? -Identify whether Heineken has a competitive advantage or disadvantage in its primary industry. (Its primary industry is the

May I have a detailed explanation please?

-Identify whether Heineken has a competitive advantage or disadvantage in its primary industry. (Its primary industry is the one in which it has the most sales)

-What strategy is Heineken pursuing to compete globally? In your opinion, is this the correct strategy, given costs pressures and pressures for local responsiveness?

References would be helpful as well. Thank you!

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