May you help me to do this report in point form in each paragraph? So I can get a sample for reference.

. Your Task: Write a case study analysis after studying the business case in the Data File on pp. 3-8. Word count: 500-550 words, including the required items below in one Word file Parts 1-3 Headings In-text citation(s) Reference list *Marks will be deducted if the word count of the Turnitin report is less than 500 or more than 550. . Include the following THREE parts in your case study analysis. For all the instructions from your boss, please refer to Appendix 7. Part 1: Introduction of the business case About 50 words, 1 paragraph The company's background - The company's major success/ failure in Hong Kong Part 2: Detailed analysis of the reasons for the company's failure in Hong Kong About 270 words, 3 paragraphs in total - TWO problems caused by each strategic team Part 3: Recommendation of ONE new strategy for the company to cope with either ONE problem sorted out in Part 2 - about 180 words, 1 to 2 paragraph(s) Analysing the Issues Underlying the Problems/ Reasons for Success 14 In this part, you should Address the underlying causes to the problem / success. . Topic sentence (Use keywords and phrases from the data file) o State the reason for the problem / success o Incorporate the keywords into the topic sentence For the rest of the paragraph (Use your own words) o summarise the relevant facts and provide solid and specific evidence to support your observations o Prioritise your ideas and organise them logically. o Support your point with secondary source(s) when appropriate. MOONBUCKS COFFEE EST. 2012 The Business Case - Moonbucks Coffee's Failure amid Challenging Times The announcement from Moonbucks on "closing its 50 out of 150 stores in Hong Kong in January 2022" has shown its stoppage of growth. Experts of the coffee industry viewed the closure of the 50 stores are just the beginning of downsizing announcements to follow in the following six months. The founder of Moonbucks, Sailormoon Collar, has been living in Hong Kong for more than 30 years. She set up Moonbucks Coffee in 2012 because she has been seeking, admirably, to bring good coffee and the Italian coffee house experience to the mass market in Hong Kong for most of her time. Moonbucks has been selling itself as the "second place" after work or school and offering a combination of wi-fi service, its own music creation and a range of special and seasonal beverages for its exclusive experience in the caf sit-in area. However, more and more Moonbucks Coffee stores are losing money in the recent years even though new store openings and new product launches have ever fueled the stock price; 50 stores are therefore forced to close down in early 2022, after 10 years of Moonbucks' expansion in Hong Kong. Ms Collar seemed to have recognized the problem: "We have ever attempted to command a premium price for a special in-store experience. However, since 2019, some customers seem to have told us that we no longer have the warm feeling of a neighborhood store, and Moonbucks is going more and more towards a chain of fast-food stores. We feel that at heart, we are still true to our values from the beginning." Page 3 of 8 Therefore, Ms. Collar has hired a business consultancy to do a case analysis examining the reasons for Moonbucks' failure in Hong Kong, based on the interview data, promotional poster, menu, statistics, etc. (Appendix 1 - Appendix 6) in the hope of devising a strategy to improve Moonbucks' competitiveness in the industry. You are Chris Wong, a subordinate in the consultant company responsible for this task. Your boss, Candy Winga, has asked you to draft the case analysis. To facilitate your preparation, she has sent you an email outlining the key points that she would like to include in the case analysis (Appendix 7). Appendix 1 - Interview Transcript (Head of the Marketing Team and Customers) Ms Tina Ting, Head of the Marketing Team To maintain its growth, Moonbucks has accepted more and more grab-and-go customers in the recent two years. These customers value speed of order delivery rather than conversation with the Moonbucks' baristas, whose core value is to serve with individual attention and care. Moonbucks has introduced new store concept The Coffee Express in its 120 stores. The caf sit-in area in each store has been made smaller in order to allow more space for the grab-and-go customers to queue up for their beverages. To present our customers the idea of fast and time-saving coffee experience, both in-store and mobile ordering are welcome! Mrs Wu, Central Moonbucks customer The cozy coffee experience in Moonbucks has been entirely undermined. It no longer gives you the perception of leisure and relaxation; it only focuses on handling the crowd of customers with high speed now! What you can always see is the wave of people come and grab their coffee for go; the ceaseless customer flow has just reminded you that you are in a hurry, you are in a rush, and you are in a packed schedule. I have recently changed to Atlantic Coffee Company, Habitrue Cafe and other more exclusive brands for a restful moment. Mr Ho, Sai Kung Moonbucks customer: I haven't been to this store for ten months, but when I am back here today, waiting for my daughter to be off her ballet class, things seem to be changed when the barista I knew no longer works here. And the new ones don't seem to bother to learn my name and coffee habits but just make my drink quickly. I felt a bit unwelcome. Also, it's Sai Kung; people are coming here to chill, rest and slow down their life pace. Is Moonbucks sure that the location needs the coffee express service? I think they are wrong. Page 4 of 8 Appendix 2 - The Poster of "The Coffee Express" in Moonbucks MOONBUCKS COFFEE SE 200 The Coffee Express * Speeding up your work life! by Moonbucks Coffee now available in our 120 stores including Central Wan Chai Kwun Tong Sai Kung Lamma Island Repulse Bay. Appendix 3 - Interview Transcript (Head of the Product Development Team and Barista) Mr Anson Law, Head of the Product Development Team To cater for the wide range of customers, seasonal favors and classic favors of coffee are all offered to satisfy the variety of customers. Our various seasonal Drinks (e.g. "New Year Coffee Delights this January to March 2022) are always reasonably priced, say, between 30-40 dollars per grande, and sold well. We do have five new products coming out every three months. Because the seasonal drinks are frequently changed, it did give some headaches to some baristas since they had to learn the formula quickly and switch to a new set of drinks every 12 weeks... well, this is to survive in the market, right? We also sell the classic favors (e.g. Americano, Latte, Cappuccino) in the menu, but their sales are decreasing by 25% in 2021. People may complain about their prices, but they just taste awesome in a good balance of sweetness, bitterness, and acidity. Anyway, how can we just rely on these classic coffee drinks? Page 5 of 8 Ms Ivy Siu, West Kowloon Moonbucks Barista The company is asking way too much of us; it's impossible to pick up the way to make five new seasonal editions of drinks every three months. Once we are used to the coffee formula, it's about time to learn to brew another set of 5 new coffees. This frequent change of seasonal drinks is driving us insane and it requires us to do much more work than what we should be doing. This product development strategy is not being adequately translated into our labor hours and work experience. Appendix 4 - Moonbucks Coffee Menu in January to March 2022 MOONBUCKS COFFEE EST. 2009 MOONBUCKS ALWAYS FRESH. ALWAYS HOT Classic Favors Americano, Latte, Cappuccino HKD $98 Seasonable Favors in Jan - Mar New Year Coffee Delights HKD $38 White Winter Irish Mocha HKD $40 COFFEE MENU Chinese New Year Mandarin Camomile Black Tea HKD $32 Valentine's Triple Chocolate HKD $35 Rose Vanilla Frappuccino HKD $40 Page 6 of 8 Appendix 5 - Interview Transcript (Head of the Operation Team and Barista) Mr Kenny Ma, Head of the Operation Team In order to facilitate Moonbucks' fast expansion these ten years and new store concept The Coffee Express, we are hiring more and more new front-line staff, allowing ample baristas in each store. With no doubts, as we need many people supporting our growth, most of the new front-line employees do not have much work experience in a coffee shop. Thus, we provide the newly hired baristas with a 1-day Barista Basics Training Program which usually focuses on essential skills and knowledge required to the barista role at Moonbucks Coffee. But, honestly speaking, our new baristas may sometimes fail to operate the coffee machine, cannot adapt to the frequent change of seasonal drinks, and maintain a clean, friendly and comfortable environment for the customers due to lack of experience. Luckily, many of our stores are close to each other in every district, so we may transfer the experienced store manager/ supervisor in the shop two blocks away to another where problems arise. It's very convenient! Mr Edan Keung, Tsim Sha Tsui K12 Moonbucks Supervisor The front-line staff just don't get enough support from the Operation Team at all! Moonbucks definitely took this turn to becoming another fast-food shop. They want us to be the robots that move fast; we're just little drones to them that need to pump out as many coffee drinks as we can in a half-hour. With many and endless orders from the Coffee Express service, it's frustrating to work like 8 hours non-stop without even a 15-minute break. Working during this pandemic has been especially a terrifying experience; there are a lot more grab-and-go customers who unreasonably request much faster service from us or people who get very mad over the wrong or late-coming drinks we have made for them. It's been almost unbearable; I've ever wanted to quit because it gets to the point the company doesn't support us enough. The poor staffing strategy, little on-the-job training and low hourly pay rate can't help solve the problems in front of us. I'd really talk to the customers and to share my love of coffee with them, but I found that I mostly buried my head to learn the new drinks in the seasonal menu and brew coffee non-stop. Sometimes, I also need to help the new colleagues, who just joined us 5 days ago, in another Tsim Sha Tsui store near the Kowloon Park. 7/8 .. : Page 7 of 8 Appendix 6 - Moonbucks Coffee Front-line Staffing Trend in 2012-2021 Moonbucks Coffee Recruiting Trends 500 450 400 350 300 250 200 150 100 50 0 2012 2015 2018 2021 Experienced Front-line Staff --Unexperienced Front-line Staff Appendix 7 - An Email from Your Boss, Candy Winga, in the Consultant Company Dear Chris, I hope this email finds you well. As per our phone conversation today, I hope you would help me draft the business case analysis. The format below may be helpful to you. You should use headings (counted in the total number of words) to make your analysis more structured. 1) Introduce the business case of our client (about 50 words, 1 paragraph). The background of Moonbucks The major failure of Moonbucks in Hong Kong 2) Analyze the reasons that contribute to Moonbucks' failure in Hong Kong (90 words for each strategic team in Moonbucks; about 270 words, 3 paragraphs in total). - State the TWO main problems caused by the Marketing Team and explain them in details. State the TWO main problems caused by the Product Development Team and explain them in details. State the TWO main problems caused by the Operation Team and explain them in details. 3) Recommend Moonbucks ONE new strategy to cope with either ONE problem mentioned in Part 2 so that it could remain competitive and keep up with the rapid change in the industry (about 180 words, 1 to 2 paragraphs). Regards, Candy Page 8 of 8 . Your Task: Write a case study analysis after studying the business case in the Data File on pp. 3-8. Word count: 500-550 words, including the required items below in one Word file Parts 1-3 Headings In-text citation(s) Reference list *Marks will be deducted if the word count of the Turnitin report is less than 500 or more than 550. . Include the following THREE parts in your case study analysis. For all the instructions from your boss, please refer to Appendix 7. Part 1: Introduction of the business case About 50 words, 1 paragraph The company's background - The company's major success/ failure in Hong Kong Part 2: Detailed analysis of the reasons for the company's failure in Hong Kong About 270 words, 3 paragraphs in total - TWO problems caused by each strategic team Part 3: Recommendation of ONE new strategy for the company to cope with either ONE problem sorted out in Part 2 - about 180 words, 1 to 2 paragraph(s) Analysing the Issues Underlying the Problems/ Reasons for Success 14 In this part, you should Address the underlying causes to the problem / success. . Topic sentence (Use keywords and phrases from the data file) o State the reason for the problem / success o Incorporate the keywords into the topic sentence For the rest of the paragraph (Use your own words) o summarise the relevant facts and provide solid and specific evidence to support your observations o Prioritise your ideas and organise them logically. o Support your point with secondary source(s) when appropriate. MOONBUCKS COFFEE EST. 2012 The Business Case - Moonbucks Coffee's Failure amid Challenging Times The announcement from Moonbucks on "closing its 50 out of 150 stores in Hong Kong in January 2022" has shown its stoppage of growth. Experts of the coffee industry viewed the closure of the 50 stores are just the beginning of downsizing announcements to follow in the following six months. The founder of Moonbucks, Sailormoon Collar, has been living in Hong Kong for more than 30 years. She set up Moonbucks Coffee in 2012 because she has been seeking, admirably, to bring good coffee and the Italian coffee house experience to the mass market in Hong Kong for most of her time. Moonbucks has been selling itself as the "second place" after work or school and offering a combination of wi-fi service, its own music creation and a range of special and seasonal beverages for its exclusive experience in the caf sit-in area. However, more and more Moonbucks Coffee stores are losing money in the recent years even though new store openings and new product launches have ever fueled the stock price; 50 stores are therefore forced to close down in early 2022, after 10 years of Moonbucks' expansion in Hong Kong. Ms Collar seemed to have recognized the problem: "We have ever attempted to command a premium price for a special in-store experience. However, since 2019, some customers seem to have told us that we no longer have the warm feeling of a neighborhood store, and Moonbucks is going more and more towards a chain of fast-food stores. We feel that at heart, we are still true to our values from the beginning." Page 3 of 8 Therefore, Ms. Collar has hired a business consultancy to do a case analysis examining the reasons for Moonbucks' failure in Hong Kong, based on the interview data, promotional poster, menu, statistics, etc. (Appendix 1 - Appendix 6) in the hope of devising a strategy to improve Moonbucks' competitiveness in the industry. You are Chris Wong, a subordinate in the consultant company responsible for this task. Your boss, Candy Winga, has asked you to draft the case analysis. To facilitate your preparation, she has sent you an email outlining the key points that she would like to include in the case analysis (Appendix 7). Appendix 1 - Interview Transcript (Head of the Marketing Team and Customers) Ms Tina Ting, Head of the Marketing Team To maintain its growth, Moonbucks has accepted more and more grab-and-go customers in the recent two years. These customers value speed of order delivery rather than conversation with the Moonbucks' baristas, whose core value is to serve with individual attention and care. Moonbucks has introduced new store concept The Coffee Express in its 120 stores. The caf sit-in area in each store has been made smaller in order to allow more space for the grab-and-go customers to queue up for their beverages. To present our customers the idea of fast and time-saving coffee experience, both in-store and mobile ordering are welcome! Mrs Wu, Central Moonbucks customer The cozy coffee experience in Moonbucks has been entirely undermined. It no longer gives you the perception of leisure and relaxation; it only focuses on handling the crowd of customers with high speed now! What you can always see is the wave of people come and grab their coffee for go; the ceaseless customer flow has just reminded you that you are in a hurry, you are in a rush, and you are in a packed schedule. I have recently changed to Atlantic Coffee Company, Habitrue Cafe and other more exclusive brands for a restful moment. Mr Ho, Sai Kung Moonbucks customer: I haven't been to this store for ten months, but when I am back here today, waiting for my daughter to be off her ballet class, things seem to be changed when the barista I knew no longer works here. And the new ones don't seem to bother to learn my name and coffee habits but just make my drink quickly. I felt a bit unwelcome. Also, it's Sai Kung; people are coming here to chill, rest and slow down their life pace. Is Moonbucks sure that the location needs the coffee express service? I think they are wrong. Page 4 of 8 Appendix 2 - The Poster of "The Coffee Express" in Moonbucks MOONBUCKS COFFEE SE 200 The Coffee Express * Speeding up your work life! by Moonbucks Coffee now available in our 120 stores including Central Wan Chai Kwun Tong Sai Kung Lamma Island Repulse Bay. Appendix 3 - Interview Transcript (Head of the Product Development Team and Barista) Mr Anson Law, Head of the Product Development Team To cater for the wide range of customers, seasonal favors and classic favors of coffee are all offered to satisfy the variety of customers. Our various seasonal Drinks (e.g. "New Year Coffee Delights this January to March 2022) are always reasonably priced, say, between 30-40 dollars per grande, and sold well. We do have five new products coming out every three months. Because the seasonal drinks are frequently changed, it did give some headaches to some baristas since they had to learn the formula quickly and switch to a new set of drinks every 12 weeks... well, this is to survive in the market, right? We also sell the classic favors (e.g. Americano, Latte, Cappuccino) in the menu, but their sales are decreasing by 25% in 2021. People may complain about their prices, but they just taste awesome in a good balance of sweetness, bitterness, and acidity. Anyway, how can we just rely on these classic coffee drinks? Page 5 of 8 Ms Ivy Siu, West Kowloon Moonbucks Barista The company is asking way too much of us; it's impossible to pick up the way to make five new seasonal editions of drinks every three months. Once we are used to the coffee formula, it's about time to learn to brew another set of 5 new coffees. This frequent change of seasonal drinks is driving us insane and it requires us to do much more work than what we should be doing. This product development strategy is not being adequately translated into our labor hours and work experience. Appendix 4 - Moonbucks Coffee Menu in January to March 2022 MOONBUCKS COFFEE EST. 2009 MOONBUCKS ALWAYS FRESH. ALWAYS HOT Classic Favors Americano, Latte, Cappuccino HKD $98 Seasonable Favors in Jan - Mar New Year Coffee Delights HKD $38 White Winter Irish Mocha HKD $40 COFFEE MENU Chinese New Year Mandarin Camomile Black Tea HKD $32 Valentine's Triple Chocolate HKD $35 Rose Vanilla Frappuccino HKD $40 Page 6 of 8 Appendix 5 - Interview Transcript (Head of the Operation Team and Barista) Mr Kenny Ma, Head of the Operation Team In order to facilitate Moonbucks' fast expansion these ten years and new store concept The Coffee Express, we are hiring more and more new front-line staff, allowing ample baristas in each store. With no doubts, as we need many people supporting our growth, most of the new front-line employees do not have much work experience in a coffee shop. Thus, we provide the newly hired baristas with a 1-day Barista Basics Training Program which usually focuses on essential skills and knowledge required to the barista role at Moonbucks Coffee. But, honestly speaking, our new baristas may sometimes fail to operate the coffee machine, cannot adapt to the frequent change of seasonal drinks, and maintain a clean, friendly and comfortable environment for the customers due to lack of experience. Luckily, many of our stores are close to each other in every district, so we may transfer the experienced store manager/ supervisor in the shop two blocks away to another where problems arise. It's very convenient! Mr Edan Keung, Tsim Sha Tsui K12 Moonbucks Supervisor The front-line staff just don't get enough support from the Operation Team at all! Moonbucks definitely took this turn to becoming another fast-food shop. They want us to be the robots that move fast; we're just little drones to them that need to pump out as many coffee drinks as we can in a half-hour. With many and endless orders from the Coffee Express service, it's frustrating to work like 8 hours non-stop without even a 15-minute break. Working during this pandemic has been especially a terrifying experience; there are a lot more grab-and-go customers who unreasonably request much faster service from us or people who get very mad over the wrong or late-coming drinks we have made for them. It's been almost unbearable; I've ever wanted to quit because it gets to the point the company doesn't support us enough. The poor staffing strategy, little on-the-job training and low hourly pay rate can't help solve the problems in front of us. I'd really talk to the customers and to share my love of coffee with them, but I found that I mostly buried my head to learn the new drinks in the seasonal menu and brew coffee non-stop. Sometimes, I also need to help the new colleagues, who just joined us 5 days ago, in another Tsim Sha Tsui store near the Kowloon Park. 7/8 .. : Page 7 of 8 Appendix 6 - Moonbucks Coffee Front-line Staffing Trend in 2012-2021 Moonbucks Coffee Recruiting Trends 500 450 400 350 300 250 200 150 100 50 0 2012 2015 2018 2021 Experienced Front-line Staff --Unexperienced Front-line Staff Appendix 7 - An Email from Your Boss, Candy Winga, in the Consultant Company Dear Chris, I hope this email finds you well. As per our phone conversation today, I hope you would help me draft the business case analysis. The format below may be helpful to you. You should use headings (counted in the total number of words) to make your analysis more structured. 1) Introduce the business case of our client (about 50 words, 1 paragraph). The background of Moonbucks The major failure of Moonbucks in Hong Kong 2) Analyze the reasons that contribute to Moonbucks' failure in Hong Kong (90 words for each strategic team in Moonbucks; about 270 words, 3 paragraphs in total). - State the TWO main problems caused by the Marketing Team and explain them in details. State the TWO main problems caused by the Product Development Team and explain them in details. State the TWO main problems caused by the Operation Team and explain them in details. 3) Recommend Moonbucks ONE new strategy to cope with either ONE problem mentioned in Part 2 so that it could remain competitive and keep up with the rapid change in the industry (about 180 words, 1 to 2 paragraphs). Regards, Candy Page 8 of 8