Maybelline is contemplating the introduction of a high-end lip balm, tentatively called Baby Lips. The national target market would be female, age 24 34, income $45,000 and higher. The anticipated price would be $4.85. Fixed costs are estimated at $7,250,000. Variable costs will be $2.05. The market for this product category is estimated to be 22,500,000 tubes. What market share would Maybelline need to capture in order for Baby Lips to breakeven? Report your answer as a percent, rounded to one decimal place.