MBA 5125 Module 2 Discussion B Impact of Price Changes on Firm Operations Impact of Price Changes on Firm Operations Describe how the price changes of the firm's product can signal value for producers/sellers or consumers/buyers, using the company you researched. What would an increase/decrease in the company's product price say to competitors? What would an increase/decrease in the company's product price say to consumers? What role would technology play in increasing/decreasing firm prices