MBA 620 Week 1 Homework a. The income statement from Ford's annual report appears as follows in summary form. (This information was obtained from the company's Web site, http://www.ford.com.) (1.1, 1.2) Ford Motor Co. Consolidated Income Statement for the Years Ended December 31 (in millions) 2010 2009 Revenue $ 128,954 $ 116,283 Expenses Cost of goods sold (104,451) (98,866) Selling, administrative, and other costs (11,909) (13,029) Interest expense (6,152) (6,790) Other income (expenses) (181) 5, 119 Net income $ 6,261 $ 2,717 a. The financial information in the company's annual report was prepared primarily for shareholders and creditors in accordance with U.S. Generally Accepted Accounting Principles (U.S. GAAP). Does the income statement provide enough detailed information for managers at Ford? Explain. b. Provide at least three additional detailed pieces of financial information that would help managers evaluate performance at Ford. C. Provide at least two nonfinancial measures that would help managers evaluate performance at Ford