Mc Graw 00 lan lan connect Let's Call Research Luxury buyers expect a very high level of quality for the high price they are paying. Click on the SEGMENT tab and take some time to navigate through each market segment. Compare the data in each segment with the LUXURY TRENDFOLLOWER market segment. This represents the kind of primary data that is typically collected on customers-in our case, backpack buyers. There are four primary categories of information provided. Let's first focus on DEMOGRAPHICS. What is the total MARKET SIZE for all segments combined? Using Market Research 100,000 90,000 98,000 95,000 segments commuters Market Survey backpack Profile Luxury Trendfollowers Summary of the results of initial market research for this target segment luxury 220 competitors Demographics Market Size (thous): Growth Rate: outdoors Price Preference Data Avg purchase price: 5,000 7% Purchase Behavior Purchased pack last quarter (%): 11% $70.00 Prime Apparel - 1st Quarter, 2023 (Turn 1/3) channels Sales school children Preferences Survey results asking members of this segment to rate the importance of five characteristics. Capacity Comfort Durability Waterproof Eco-Friendly Segment Targeted 31% 62% 31% 16% 16% review uni g