MC Qu$.12$ When its beer sales were flat, Budweiser bec...

When its beer sales were flat, Budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. It launched Bud Light Lime$-$A$-$Rita, a margarita$-$flavored, beer$-$based cocktail, sold in cans and bottles and best served over ice. This is an example of