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MC Qu . 3 4 Baby Boomers represent a huge demographic se . . . Baby Boomers represent a huge demographic segment for travel marketers.

MC Qu

. 34

Baby Boomers represent a huge demographic se

. . .

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self

-

fulfillment, which creates the possibility of

________

Blank segmentation.

Multiple Choice

geographic

self

-

concept

psychographic

benefit

behavioral

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