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MC Qu . 4 4 A software development company runs an adver... A software development company runs an advertising campaign for one of its products

MC Qu.44 A software development company runs an adver...
A software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The ad also states, "Thousands of customers have switched over to our software." The company is making use of a(n) appeal.
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