MC QUESTIONS

11. The fact that consumers can flexibly move their attention from one task to another means that consumers also have the potential to A) motivate others B) become distracted C) make quality decisions D) become involved E) have the opportunity to process information 12. After having used the same design of package for an extended period of time, companies often introduce minor variations into the design of the original package. The introduction of different versions of packages is to take advantage of which of the following? A) the familiarity effect B) the novelty effect C) the boredom effect D) both familiarity effect and novelty effect E) none of the above is correct. 13. Major ways of capturing attention might include making the stimulus all of the following except A) self-relevant. B) pleasant. 3/ C) surprising. D) easy to process. E) more verbal than visual