McAfee Industries, a manufacturer of electronic parts, has recently received an invitation to bid on a special order for 20,000 units of one of its most popular products. McAfee currently manufactures 40,000 units of this product in its Boston, Massachusets, plant.

The plant is operating at 50% capacity. There will be no marketing costs on the special order. The sales manager of McAfee wants to set the bid at $7 per unit because she is sure that McAfee will get the business at that price. Others on the executive committee of the firm object, saying that McAfee would lose money on the special order at that price.