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MCDermott Company has developed a new industrial component called IC - 7 5 . The company is excited about IC - 7 5 because it

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MCDermott Company has developed a new industrial component called IC-75. The company is excited about IC-75 because it offers superior performance relative to the comparable component sold by McDermott's primary competitor. The competing part sells for $1,540 and needs to be replaced after 2,340 hours of use. It also requires $370 of preventive maintenance during its useful life.
The IC-75's performance capabilities are similar to its competing product with two important exceptions-it needs to be replaced after 4,680 hours of use and it requires $470 of preventive maintenance during its useful life.
Required:
From a value-based pricing standpoint:
What is the reference value that MCDermott should consider when pricing IC-75?
What is the differentiation value offered by IC-75 relative the competitor's offering for each 4,680 hours of usage?
What is IC-75's economic value to the customer over its 4,680-hour life?
What range of possible prices should MCDermott consider when setting a price for IC-75?
\table[[1. Reference value,,,],[2. Differentiation value,,,],[3. Economic value to the customer,,,],[4. Range of possible prices,, Value-based price,
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