McDonald's Competitive Priorities: Cost Efficiency: McDonald's is known for its cost-effective, standardized menu offerings. Speed and Efficiency: They emphasize fast service and quick turnaround times. Consistency: McDonald's places a strong emphasis on delivering a consistent dining experience across all its locations. Capabilities: Process Efficiency: McDonald's has highly streamlined operations to ensure quick service and maintain low costs. Supply Chain Management: They have an efficient supply chain system to ensure consistency in ingredient sourcing. Brand Standardization: McDonald's places a significant focus on maintaining consistent quality and service standards globally. Business Strategy: Based on the competitive priorities and capabilities, McDonald's employs a cost leadership strategy. They are known for providing affordable, standardized menu items quickly and efficiently. Explanation: McDonald's adopts a cost leadership strategy, known for its efficient, standardized menu at affordable prices. It excels in process efficiency, supply chain management, and maintains global brand standardization for a consistent customer experience