Question
McDonalds conducts operations worldwide and is managed in three primary geographic segments: U.S., Europe, and Asia/Pacific, Middle East and Africa (APMEA). A hybrid geographic/corporate segment
McDonalds conducts operations worldwide and is managed in three primary geographic segments: U.S., Europe, and Asia/Pacific, Middle East and Africa (APMEA). A hybrid geographic/corporate segment (Other Countries and Corporate) reports on the results of Canada and Latin America as well as any unallocated amounts. McDonalds allocates resources to, and evaluates the performance of, its segments based on operating income. The asset totals disclosed by geography are directly managed by those regions and include accounts receivable, inventory, certain fixed assets, and certain other assets. Corporate assets primarily include cash and cash equivalents, investments, deferred tax assets, and other assets. Refer to the following geographic segment data (in millions) from the 2014 annual report of McDonald's Corp.
Other Countries &Total EuropeAPMEA Corporate Company $27,441 28,105 U.S $ 8,651 $11,077 $6,324 $1,389 1,477 2014 2013 2012 2014 $ 3,523 2013 2012 Revenues 6,477 1, 8,851 8,814 11.300 10,827 27,567 7,949 8,765 8,604 $1,644 1,585 1,489 $34,281 36,626 35,386 6,391 1,535 3,280 $1,066 $ 80 135 Operating income 3,779 3,750 3,371 3,196 1,480 1,566 92 2014 512 660 338 134 Depreciation and amortization expense 319 135 504 477 627 574 2013 2012 2014 $11,872 $12,811$5,885 $3,713 2013 2012 296 142 Assets 15,096 11,432 14,223 6,203 3,615 6,419 3,312 11,712Step by Step Solution
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