Mcdonald's Corporation is an American-based multinational fast-food chain, founded in 1940 as a restaurant operated by Richard and Maurice Mcdonald, in San Bernardino, California, United States. Mcdonald's need to understand on how people make decisions about what they buy, want, and need or act regarding a product or service. It is critical to understand consumer behavior to know how potential customers will respond to a new product or service. Therefore, explain the FOUR factors influencing consumer behavior towards Mcdonald's products. (12 Marks)