McDonalds Corporation, perhaps the premier hamburger retailer in the world for decades, now faces significant problems. Within the last 10 years, McDonalds share of fast-food sales in the United States has slipped almost two percentage points. The drop has come despite in the companys increasing its number of restaurants by 50%, thereby leading the industry. Michael Quinlan, CEO at McDonalds is very disturbed and wants to introduce a new system in his restaurants. Quinlan is an astute manger, and he knows that many problems will arise before the system contributes all that it can to the success of the organization.

Questions:

Q.1 How should McDonalds tries to regain its lost sales?