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Mcdonald's Critical Success Factors Weight Rating Weighted Score Advertising 0.15 0.60 Product Quality 0.15 0.30 Price Competitiveness 0.10 0.30 Management 0.10 0.30 Financial Position 0.15

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Mcdonald's Critical Success Factors Weight Rating Weighted Score Advertising 0.15 0.60 Product Quality 0.15 0.30 Price Competitiveness 0.10 0.30 Management 0.10 0.30 Financial Position 0.15 0.60 Customer Loyalty 0.15 0.45 Global Expansion 0.15 0.60 Market Share 0.05 WAWAWONA 0.15 Total 1.00 3.30

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