Question
McDonalds first paired up with celebrities such as Travis Scott, J. Balvin, and Saweetie to promote special meals. Explain what source attribute they are using
McDonalds first paired up with celebrities such as Travis Scott, J. Balvin, and Saweetie to promote special meals. Explain what source attribute they are using and how the company hopes this will influence the consumer.
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In marketing the association of a brand with a wellknown personality or celebrity is often referred to as a source attribute specifically known as cel...
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Organizations Behavior, Structure, Processes
Authors: Gibson, Ivancevich, Donnelly, Konopaske
14th Edition
978-0-07-81126, 9780077470289, 78112664, 0-07-811266-4, 77470281, 978-0078112669
