Question
McDonald's has grown into the largest restaurant organisation in the world. Today, there are more than 30,000 McDonald's restaurants serving 47 million customers each day
McDonald's has grown into the largest restaurant organisation in the world. Today, there are more than 30,000 McDonald's restaurants serving 47 million customers each day in over 121 countries.
Identify the business strategy that McDonald's adopted to expand its business operations beyond Illinois, USA. What are some of the risks that McDonald's could experience as a result of this strategy?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
