McDonald's (Macca's) is a massive global fast-food chain, known for its low prices. There is a general perception that McDonald's food is not very healthy but it is very convenient, and parents will often take their children to McDonald's for events and parties.

McDonald's also works with many charities and causes to improve its image. For example, McDonald's donates millions of dollars each year as academic scholarships for university students. McDonald's has also previously sponsored multiple sports such as soccer, American football, and esports (online games).

Q1. Imagine that McDonald's wants to promote their meal options to older teens and early 20s, specifically targeting Year 12s and university students. Their objective for this market is to encourage immediate buying over the next 3 months.

Describe one way that McDonald's could use direct marketing to motivate this target market to purchase a McDonald's meal. For your answer, use/apply one of the "weapons of influence" persuasion tactics.