MCDONALD'S MARKETING MIX PROMOTION PRODUCT 0 M PRICE PLACE 3 170,000 tonnes of wood fibre used annually in packaging across Europe m Today, about 90% of our European packaging comes from renewable sources Global vision to source all food and packaging sustainably 3 About 50% of our packaging is made from recycled materials M 3 OUS BUI m m 3 Competitors McDonald's major competitors: SUBWAY eat fresh. W Wienerschnitzel Yum! POPEYES TACO BELL KFC Dizza Phut WENDY'S M i'm lovin' it Quiznos HMMM...TOASTY! GREAT BURGER KING DWICHES Domino's Pizza TOGO'S Carl's Jr. WEST COAST SME 1971 RIGINAL