McDonald's operates fast-food restaurants worldwide. For June 2026, the company reports the following operating costs across its restaurants:

• Rent and Lease Expenses: $50 million
• Labor Costs: $100 million
• Food and Packaging Costs: $150 million
• Marketing and Advertising: $30 million
• Utilities and Maintenance: $20 million

Required:

• Calculate the total operating costs for McDonald's Corporation.
• Determine the cost per customer served assuming 500 million customers served.
• Analyze the impact of variable costs on operating expenses.
• Discuss the cost behavior of operating costs in the fast-food industry.
• Recommend cost control measures for McDonald's to improve profitability.