McDonald's sells hamburgers in India that are made with plant-based meat rather than beef. McDonald's does not sell beef in India because it is as Hindu country, and Hindus do not eat beef due to religious beliefs. In Europe, however, McDonald's sells hamburgers made with beef because many Europeans eat beef. This example shows that when a large, heterogeneous market is segmented into smaller markets as in the case of McDonald's, a company can do all of the following EXCEPT _______.

a. create something that is closer to what those customers want

b. form a more homogeneous market

c. meet the demands of one or two of the groups

d. appeal to everyone