Question
McDonald's sponsors Ronald McDonald House Charities. What types of cause-related marketing does McDonald's do? Do you think this marketing has improved the image of McDonald's?
McDonald's sponsors Ronald McDonald House Charities. What types of cause-related marketing does McDonald's do? Do you think this marketing has improved the image of McDonald's? What type of feelings does the marketing evoke? How might consumers be more engaged with McDonald's as a result of their sponsorship?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
