McKinsey reports that luxury$-$goods companies have refitted cosmetics and perfume production to help produce hand sanitizer, and that remote conferencing services companies, that are benefiting from the shift to virtual meetings, have provided free videoconferencing for K$-12$ schools. These companies follow which of McKinsey's recommendation?

Reimagine customer experience for a post$-$Covid$-19$ world

Meet customers where they are today

Build capabilities for a fast$-$changing environment

Focus on care and connection