me introduce you to Brandon Doty who is interning with me right now. Brandon Doty wants to learn more about strategy especially as it relates to the global marketplace, so this is great timing.

Narrator

Brandon Doty, how do we define strategy in a business?

The percentage increase in net profits over time.

The actions that managers take to attain the goals of the firm.

The rate of return that the firm makes on its invested capital $($ROI$).$