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Measurement and Scaling: Noncomparative Scaling Techniques. Please discuss each of the following as they relate to Rating Scale Decisions: (1) Number of Scale Categories; (2)

Measurement and Scaling: Noncomparative Scaling Techniques. Please discuss each of the following as they relate to Rating Scale Decisions: (1) Number of Scale Categories; (2) Balanced vs. Unbalanced Scales; and (3) Odd vs. Even Number of Categories.

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