Question
'Measurement is the first step that leads to control and eventually to improvement. If you cannot measure something, you cannot understand it. If you cannot
'Measurement is the first step that leads to control and eventually to improvement. If you cannot
measure something, you cannot understand it. If you cannot understand it, you cannot control it. If you
cannot control it, you cannot improve it', by H. James Harrington, Chairman ASQ (2006).
Examine any FIVE (5) marketing operations metric for the household sector.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
