_____ measures consumers' sensitivity to price changes. A. Cross-price elasticity of demand B. Price elasticity of demand C. Income elasticity of demand D. Competitive profit elasticity of demand E. Inelastic demand price parity When Greenbelt Construction company began building houses in a large subdivision with many other builders, the company priced its homes slightly higher than its competitors and promoted the added quality features found in Greenbelt's homes. Greenbelt was using a(n) _____ pricing strategy A. competitor-based B. value-based C. improvement-based D. premium E. reference-based Price skimming focuses on selling products to _____ and _____ in the consumer adoption process model. A. innovators, early adopters B. early adopters; the early majority C. the early majority; the late majority D. the late majority; laggards E. laggards; innovators Although conflict is likely to occur in any supply chain, it is generally more pronounced when A. the supply chain members are geographically too close to each other. B. manufacturers pressure retailers. C. retailers pressure manufacturers. D. the supply chain members are independent entities. E. the economy is booming. A(n) _____ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption. A. marketing channel B. distribution center C. logistics chain D. strategic relationship E. electronic data interchange