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Measuring changes in sales following a marketing campaign is easier now than in the past because of what? Question 20 options: A) the power of
Measuring changes in sales following a marketing campaign is easier now than in the past because of what? Question 20 options: A) the power of retailers to control sales data B) scanners and the UPC C
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
