Measuring profitability on a relative rather than absolute basis is important because of all of the following EXCEPT:

Question $10$ options:

It indicates how much profit a firm earns per dollar of revenue instead of overall profit.

It helps to compare firms of different sizes.

Relative profitability is a better reflection of competitive advantage than is absolute profitability.

A firm that has the greatest overall profit will sustain competitive advantage$($s$).$