Measuring Social Media

Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shares do not automatically indicate success.

Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter.

List some social media measurements you would recommend to promote the following:

• a food truck/popup restaurant?
• a men's grooming products company?
• a college/university?
• a pet supply company?
• a place of worship?