Mechanical pencil 1 Your task is to build the QFD method House of Quality matrix for the chosen product following these guidelines: (10) Through effective brainstorming define as many relevant "customer" needs as you can. Think of all the features your product should have in order to want to buy it. (5) Sort all the "what's found using the affinity and tree diagrams into meaningful categories. Research these technique. (10) Identify all the applicable substitute quality characteristics (how's) and sort them as . . above. (5) Assign ratings to your customer needs and fill in all the relationships, (5) Fill in the planning matrix competition survey part (2 real competitors) and show a graph of the results. (5) Complete the roof with technical correlations (H., 0, -, --). (5) Calculate the absolute and relative importance and set targets where applicable. Total 45 marks