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Media outlets such as ESPN and Fox Sports often have web sites that provide in - depth coverage of news and events. Portions of these

Media outlets such as ESPN and Fox Sports often have web sites that provide in-depth coverage of news and events. Portions of these web sites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These web sites typically offer a free trial period to introduce viewers to the web site. Assume that during a recent fiscal year, ESPN.com spent $2,174,150 on a promotional campaign for its web site, offering two free months of service for new subscribers. In addition, assume the following information:
Number of months an average new customer stays with the service(including the two free months) : 19 months
Revenue per month per customer subscription : $32
Variable cost per month per customer subscription : $11
Question: What is the number of new customer accounts needed to break even on the cost of the promotional campaign? _____ accounts
(note - in forming your answer, treat the cost of the promotional campaign as a fixed cost and treat the revenue less variable cost per account for the subscription period as the unit contribution margin.)

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